Get more engagement in less time

Getting subscribers to open your email is an essential first step. But how do you get them to take action after the open?

Learn my best tips and tricks on how to get your customers to read, click, and engage with your offers this holiday season.

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Five ways to drive more engagement with your emails

Add these no-fuss methods to your email creation checklist to start
making more impact with your emails.

TIP 1
Add subscriber-specific content to your emails

Get to know your audience and send them relevant communication. Use custom fields and tags to collect valuable information that allows you to personalize your email content.

Fill your contact cards with useful data and segment your list to improve relevance.

CREATE YOUR PERSONALIZED EMAIL ›

TIP 2
Use social proof in your emails to build trust

Trust is the foundation of a business. We buy from people who we know, like, and trust. Collect customer testimonials and use them across your marketing communication.

Use the social proof sections featured in the predesigned templates to establish the authority and trust that influence buying decisions.

BUILD YOUR TRUSTWORTHY EMAIL ›

TIP 3
Get interactive with your email content

People pay more attention to video content than any other type of content. The reason? Videos are simply more engaging.

Adding video content (including links to your video hosting platforms) could help you boost your engagement metrics, primarily the average click-through and click-to-open rates.

SEE WHAT ELSE YOU CAN DO WITH EMAILS ›

TIP 4
Encourage subscriber action early on

The call to action (CTA) is the most important element of your email or landing page. It informs your contacts and visitors about what you expect them to do.

Design your marketing assets with a single CTA in mind. Also put your CTA in the above the fold section so that people instantly know what to do.

DELIVER YOUR EMAILS AT THE RIGHT TIME ›

TIP 5
Make sure your email looks great on all devices

Mobile accounts for a huge part of your email marketing. Optimize your email templates for mobile to increase conversions and improve overall performance.

You can preview the mobile version of the message to make sure it looks great and provides for an excellent user experience.

BUILD BEAUTIFUL EMAIL ›

BONUS TIP COMING SOON
Let your customers chat with you directly

People want to be sure they're making the right decision when making a purchase. Be there for them when they need you most by adding a live chat link in your emails.

You can answer all your contacts' questions and provide high-quality support on the spot.

Ready to get started?

An engaging email is all about being relevant to your subscribers. Use what you know about your customers, interactive content, and social proof to maximize their engagement with your emails.

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