Retarget your leads with exclusive content #2 | Marketing Automation #GRTalks
Having leads or subscribers go a bit cold can happen to anyone – but it’s important to make sure you make the effort to re-engage and re-target those leads before they’re totally frozen. Using Marketing Automation strategies and workflows to entice their engagement with exclusive content is a great way to do that. Let’s take a look at a marketing automation workflow that works to reinvigorate your chilly leads.