Email promotions focus on acquisition and seek to get the recipient to take immediate action. The design and writing funnels the reader through a persuasive process which ends with a sale. And sale, doesn’t just mean purchases, but also sign-ups, downloads, registrations, and other kinds of action.
An email promotion is usually a broadcast offering discounts or other incentives to purchase a product or service, or to subscribe, register, download or perform some other action intended to drive revenue for the vendor. The design and content of promotional emails should therefore be focused on persuading the recipient to take immediate action, often within a specific timeframe. In contrast to email campaigns, promotions tend to be time limited due to the deep discounts and special offers.