*Results for OCT, NOV, and DEC 2020
Beauty Sleep is a company producing innovative anti-age skin care products for comfortable and healthy sleep with care for the beauty and youth of the skin.
Already around 10% of sales comes from email marketing and we still see potential for growth. (…) Users who didn’t finish their order or didn’t pay for the order yet receive the abandoned cart series.
Julia Ulyanowa, Marketing Manager at Beauty Sleep
How does GetResponse help your company?
We use GetResponse to increase sales. Already around 10% of sales comes from email marketing and we still see potential for growth.
Users who didn’t finish their order or didn’t pay for the order yet receive a 6-email long abandoned cart series that results in 25% recovered sales.
Abandoned cart email flow
| Email no. in series | Timing | Content Type |
| 1st email | 10 min. | Reminder |
| 2nd email | 1 day later | Reminder |
| 3rd email | 2 days later | Reminder |
| 4th email | 2 days later | Discount |
| 5th email | 2 days later | Content + discount |
| 6th email | 2 days later | Discount |
Why is this series so successful?
I think there are 3 reasons for such good sales results of this campaign:
- we target hot leads – people interested in our products
- we offer discount after a few days
- the campaign is fast paced
You can use dynamic segment to identify and segment contacts who made a purchase after each email.
Successful abandoned cart series is about timing and content. You need to reach the right people with the right message at the right time.
Julia Ulyanowa, Marketing Manager at Beauty Sleep
How to build an abandoned cart email?
Plan the following aspects carefully:
Segmentation: put your contacts into groups based on the products and content they’re interested in.
Content: prepare different types of content e.g., reminders, product descriptions, list of benefits, reviews, testimonials, discounts and test what seems to work best.
Cadence: how fast should you send reminders about the products in the cart? When is the right time to send some product content and testimonials? Schedule the flow by answering such questions.
Analysis: regularly analyze engagement. Track how often your contacts open and click the links in your emails. Look at the sales rate and revenue per individual email.
Tools used to get results
-
Email Marketing – Customize ready-to-go newsletters, and transactional emails from a library of predesigned professional templates to match your goals. Take advantage of a/b testing and email analytics to constantly improve your results.
-
Marketing Automation – Bring your ideal customer journey to life with a visual marketing automation builder that grows with your needs. Schedule automated responses, emails, and reminders.
