The most obvious difference between the open or delivered rate is how the ESP defines those terms. For example, GetResponse will count someone who clicked toward your open rate, since that’s evidence they’ve opened the email as well.
A/B testing is a company’s Pandora box and marketers’ Holy Grail: it helps businesses understand what their customers want, it helps them generate leads, and gain social media hype, convert and, ultimately, stay ahead of the competition.
Successful A/B Testing Results For You To Replicate
Marketing automation is a hot trend in the industry, and has been for some time (see the graph of marketing automation search volumes below). It opens up massive opportunities for businesses of all shapes and sizes, but the ones capitalising on it mo...
The Fundamentals Of Marketing Automation For SMEs
As an automation-savvy marketer, you are focused on attracting attention, nurturing relationships, and then converting people into customers. (That’s vastly oversimplified, but basically accurate.). But it’s just as important to signal who is not a g...
How To Repel The Wrong Customers And Attract The Right Ones
Have you ever had a day that you felt like, the entire world was conspiring to prevent you from getting any work done? Sure you have. Almost everyone has. It’s the nature of modern work; and of modern life.
7 Apps And 6 Solutions To Help You Tune Out Distractions
Who doesn’t want their blog post to go viral? Who doesn’t want more eyeballs on their masterpiece? Considering the time it takes to research, draft, edit, proofread, and publish a blog post, it’s a shame when it only gets a handful of views. Usually ...
7 Cs Of Effective Communication: Create Meaningful Content
There is no doubt that e-commerce is gaining in popularity: the Internet is teaming with trade-focused businesses, and according to all indications, it’s far from stopping. People make online transactions all the time, and if you’re thinking about st...
The Go Global Checklist: Localization And Automation
This week Reno Van Boven talks about split testing, and explains why it’s important to take a closer look at performance of individual elements of your emails. Watch the video to find out how split testing can help you improve your marketing automati...
Split Test Emails And Improve Your Automation Workflow
It wasn’t a long time ago when businesses were skeptical of whether they could use Facebook to increase their business. Even if businesses knew the potential of Facebook to reach across to their customers, they would be reluctant to spend their marke...
